A. Guttmann
Research Lead covering media
OOH advertising in China - statistics & facts
In 2023, out-of-home (OOH) advertising stood out as the only channel in China to experience consistent ad spending growth across nearly all market segments. This success is rooted in its ability to leverage the country’s rapid urbanization, mobile-first culture, and e-commerce integration, engaging consumers where they live, work, and commute. Unlike digital ads, often perceived as intrusive, OOH is widely regarded as a trustworthy and credible source of information - a key factor in its effectiveness for building brand awareness.
