American Eagle Outfitters - statistics & facts
The main aim of an advertising campaign is to grab consumer attention and American Eagle Outfitters have successfully managed to do so, albeit gathering polarized opinions. The company鈥檚 most recent ad for their denim collection starred U.S. actress Sydney Sweeney and included a play on words with 鈥淪ydney Sweeney has great jeans (genes)鈥. This garnered negative attention on social media platforms as many interpreted this double entendre as alluding to more 鈥渢raditional鈥 beauty standards and was deemed in bad form due to the current political environment in the United States. However, American Eagle has stood by its campaign, stating 鈥淸it] is and always was about the jeans.鈥 Furthermore, many American consumers shared they had no issue with the ad campaign.
