A. Guttmann
Research Lead covering media
Advertising agencies in the United States – statistics & facts
The prognostic for the financials of the United States multi-billion-dollar advertising industry remained sound in the post-pandemic world. After growing by about 23 percent in the first year after the coronavirus outbreak, U.S. media ad revenue was forecast to surpass 380 billion U.S. dollars in 2024 – an annual value projected to increase substantially over the next three years, reaching 424 billion dollars by 2027. Perhaps unsurprisingly, digital agencies had their share throughout that expansion, with a combined revenue estimated at 44.8 billion dollars in 2023. That would represent over fivefold growth compared to a decade earlier.
