A. Guttmann
Research Lead covering media
Coronavirus impact on advertising worldwide - statistics & facts
Affecting nearly all industries, the coronavirus pandemic has also had a major impact on the marketing industry as well as on global advertising. The COVID-19 disease, which reportedly emerged from the Chinese city of Wuhan rapidly spread all over the world in early 2020 and continues to impact nearly all aspects of life. In attempts to contain the spread of the virus, countries started to implement measures such as social distancing, work from home, or total lockdowns. This led to a significant change in how or when consumers are exposed to advertising and therefore to reduced media spending. All regions worldwide saw a decrease in media budgets in 2020, for example by 46 percent in the LATAM region. However, the pandemic especially showed its effect in the first half of 2020, with the average allocated money being cut drastically.
