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Advertising in China - statistics & facts

The advertising industry in China is a dynamic, rapidly evolving market, with an emphasis on digital, data, and deep integration with e-commerce. The world's second-largest ad market after the United States was valued at about 1.07 trillion yuan in 2025. While traditional printing and broadcasting advertising channels continue to shrink, outdoor and internet ads have been thriving. The expansion is mainly driven by rapid technological advancement and a mobile-savvy population in the country.
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Published by A. Guttmann, Dec 17, 2025

Key insights

  • China's estimated total ad revenue 2024
  • ***bn USD
  • Media ad spend growth
  • ***%
  • China's share in global ad market
  • **%

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Current statistics on this topic

Advertising

Ad expenditure growth rate in the leading ad markets worldwide 2025

Online Advertising

Importance of ad revenue among internet companies in China 2024

Advertising & Marketing

AI adoption among advertisers in China 2024, by task type

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Key figures

6

Key figures

Traditional advertising

6

Traditional advertising

Online advertising

6

Online advertising

Mobile advertising

7

Mobile advertising

Largest advertisers

7

Largest advertisers

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