The number of international tourist arrivals worldwide increased in 2025 over the previous year, surpassing pre-pandemic levels. After declining with the onset of the COVID-19 pandemic to roughly *** million, the lowest figure recorded since 1989, global inbound tourist arrivals reached ****Â billion in 2025.
Europe is the most popular destination for international tourism
According to ÌÇÐÄÆƽâ°æ Mobility Market ÌÇÐÄÆƽâ°æ, the global travel and tourism market's revenue – including hotels, package holidays, vacation rentals, camping, and cruises – amounted to over *** billion U.S. dollars in 2024. Breaking down travel and tourism's revenue worldwide by sales channels reveals that the online channel generated approximately ** percent of the global transactions' value that year.
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World Tourism Organization (UN Tourism). (March 25, 2026). Number of international tourist arrivals worldwide from 1950 to 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/209334/total-number-of-international-tourist-arrivals/
World Tourism Organization (UN Tourism). "Number of international tourist arrivals worldwide from 1950 to 2025 (in millions)." Chart. March 25, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/209334/total-number-of-international-tourist-arrivals/
World Tourism Organization (UN Tourism). (2026). Number of international tourist arrivals worldwide from 1950 to 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/209334/total-number-of-international-tourist-arrivals/
World Tourism Organization (UN Tourism). "Number of International Tourist Arrivals Worldwide from 1950 to 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2026, /statistics/209334/total-number-of-international-tourist-arrivals/
World Tourism Organization (UN Tourism), Number of international tourist arrivals worldwide from 1950 to 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/209334/total-number-of-international-tourist-arrivals/ (last visited August 03, 2026)
Number of international tourist arrivals worldwide from 1950 to 2025 (in millions) [Graph], World Tourism Organization (UN Tourism), March 25, 2026. [Online]. Available: /statistics/209334/total-number-of-international-tourist-arrivals/
