A. Guttmann
Research Lead covering media
Advertising in Mexico – statistics & facts
On the global advertising stage, Mexico remains a member of the chorus line; but within the Latin American market, it shines like one of the main stars. Mexico’s advertising spending will reach an estimated 133 billion Mexican pesos in 2024, up 11 percent from the previous year. That revenue sets Mexico among the world’s top 15 largest economies by ad spend. For comparison, this expenditure amounted to less than three percent of the global leader's spend, the United States, while it's only second to Brazil in Latin America and stands out as one of the region's most digitized ad markets.
