A. Guttmann
Research Lead covering media
Travel and tourism industry advertising in the U.S. - statistics & facts
The travel and tourism sector is a cornerstone of the U.S. economy. During the pandemic, the segment encountered unprecedented challenges, with consumers cancelling their vacations to shelter in place. By 2021, things were already starting to look up. The number of U.S. residents traveling overseas dropped by almost 80 percent in 2020, but it also grew by 85 percent the following year. With the lifting of COVID-19-related restrictions between 2022 and 2023, the industry is witnessing a surge in pent-up demand as travelers eagerly return to the roads and skies. To take advantage of this trend, companies in the travel and hospitality field are intensively promoting their services.
