A. Guttmann
Research Lead covering media
Advertising in New Zealand - statistics & facts
Broadly speaking, the advertising industry in New Zealand is in alignment with global trends. With the increasing digitalization of the world and the decline in traditional media, significant investment is being made into digital advertising over more traditional means. Globally, retail media advertising continues to enjoy steady year-on-year growth, being the most invested in advertising medium by a comfortable margin each year. How consumers engage with this type of advertising largely depends on what is offered as well as the growing trend of personalization.
