A. Guttmann
Research Lead covering media
Advertising in Poland - statistics & facts
Poland has a dynamic and expanding advertising industry that takes on variety of formats. Ads surround people at every step, not once walking the streets the eye is caught by colorful banners. Advertising can also be heard on the radio, and seen on television, the Internet is also overflowing with it. In Poland, the leader in terms of advertising reach was Media Markt. The market chain specializing in household appliances, software, and multimedia sales reached an impressive 78.52 percent of Polish consumers, showcasing the growing importance of digital marketing in the retail sector.
