A. Guttmann
Research Lead covering media
Brand value - statistics & facts
Brand value represents a key driver of business performance. Due to their ability to influence customers, employees, and investors, valuable brands are positioned to generate greater revenue than lesser-known competitors. They shape customer preference and create loyalty, attract and motivate talented workforce, and reduce the cost of financing. In 2025, the aggregate value of the world’s 100 most valuable brands reached an all-time high, at over 10 trillion U.S. dollars.
