Key insights
- Australian loyalty program with the highest membership
- Qantas Frequent Flyer

Detailed statistics
Most popular loyalty programs Australia 2024, by membership
- Australian loyalty program with the largest online audience
- Coles Flybuys

Detailed statistics
Leading retail loyalty and cashback brands Australia 2025, by online audience size
- Most valued loyalty program format among Australians
- Free to join programs

Detailed statistics
Most valued retail loyalty program types among online shoppers Australia 2025
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Current statistics on this topic
Recommended statistics
Overview
5
- Loyalty programs market value Australia 2024-2029
- Most popular loyalty programs Australia 2024, by membership
- Leading retail loyalty and cashback brands Australia 2025, by online audience size
- Key factors considered when choosing where to shop Australia 2026
- Key ways people spent their rewards points Australia 2025
Overview
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Loyalty programs market value Australia 2024-2029

Loyalty programs market value Australia 2024-2029
Value of the loyalty programs market in Australia in 2024, with a forecast for 2025 and 2029 (in billion U.S. dollars)
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Most popular loyalty programs Australia 2024, by membership

Most popular loyalty programs Australia 2024, by membership
Most popular loyalty programs in Australia as of 2024, by membership (in millions)
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Leading retail loyalty and cashback brands Australia 2025, by online audience size

Leading retail loyalty and cashback brands Australia 2025, by online audience size
Leading retail loyalty, rewards, and cashback brands in Australia as of May 2025, by online audience size (in 1,000s)
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Key factors considered when choosing where to shop Australia 2026

Key factors considered when choosing where to shop Australia 2026
Leading factors considered when choosing where to shop in Australia as of 2026
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Key ways people spent their rewards points Australia 2025

Key ways people spent their rewards points Australia 2025
Leading ways people spent their rewards points in Australia in the 12 months to April 2025
Loyalty program engagement
9
- Average number of loyalty program memberships per person Australia 2016-2026
- Share of consumers enrolled in at least one loyalty program Australia 2016-2026
- Share of consumers enrolled in 10 loyalty programs or more Australia 2016-2024
- Share of users who were active in their enrolled loyalty programs Australia 2015-2026
- Loyalty program member engagement Australia 2024, by sector
- Key shopping behaviors due to an appealing loyalty program Australia 2024
- Key shopping behaviors due to an appealing loyalty program Australia 2024, by sector
- Number of rewards programs subscribed to by online shoppers Australia 2024
- Online shopper loyalty scheme use change due to cost of living Australia 2024, by age
Loyalty program engagement
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Average number of loyalty program memberships per person Australia 2016-2026

Average number of loyalty program memberships per person Australia 2016-2026
Average number of loyalty program memberships per person in Australia from 2016 to 2026
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Share of consumers enrolled in at least one loyalty program Australia 2016-2026

Share of consumers enrolled in at least one loyalty program Australia 2016-2026
Share of consumers enrolled in at least one loyalty program in Australia from 2016 to 2026
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Share of consumers enrolled in 10 loyalty programs or more Australia 2016-2024

Share of consumers enrolled in 10 loyalty programs or more Australia 2016-2024
Share of consumers enrolled in 10 loyalty programs or more in Australia from 2016 to 2024
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Share of users who were active in their enrolled loyalty programs Australia 2015-2026

Share of users who were active in their enrolled loyalty programs Australia 2015-2026
Share of loyalty program members who were active in all the programs they were enrolled in Australia from 2015 to 2026
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Loyalty program member engagement Australia 2024, by sector

Loyalty program member engagement Australia 2024, by sector
Consumer engagement in loyalty programs in Australia as of 2024, by sector
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Key shopping behaviors due to an appealing loyalty program Australia 2024

Key shopping behaviors due to an appealing loyalty program Australia 2024
Leading consumer shopping behaviors due to an appealing loyalty program in Australia as of 2024
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Key shopping behaviors due to an appealing loyalty program Australia 2024, by sector

Key shopping behaviors due to an appealing loyalty program Australia 2024, by sector
Leading consumer shopping behaviors due to an appealing loyalty program in Australia as of 2024, by select sector
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Number of rewards programs subscribed to by online shoppers Australia 2024

Number of rewards programs subscribed to by online shoppers Australia 2024
Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2024
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Online shopper loyalty scheme use change due to cost of living Australia 2024, by age

Online shopper loyalty scheme use change due to cost of living Australia 2024, by age
Loyalty program usage change due to cost of living increases among online shoppers in Australia in the 12 months to July 2024, by age group
Loyalty program membership
6
- Number of Qantas Frequent Flyer members 2018-2024
- Number of Woolworths Everyday Rewards members 2018-2024
- Number of active Coles Flybuys members 2020-2024
- Number of active My Dan's members 2021-2025
- Number of active Myer One members 2022-2025
- Share of shoppers who have an Amazon Prime membership Australia 2023
Loyalty program membership
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Number of Qantas Frequent Flyer members 2018-2024

Number of Qantas Frequent Flyer members 2018-2024
Number of members of the Qantas Airways Frequent Flyer program from 2018 to 2024 (in millions)
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Number of Woolworths Everyday Rewards members 2018-2024

Number of Woolworths Everyday Rewards members 2018-2024
Number of members of the Woolworths Everyday Rewards program from 2018 to 2024 (in millions)
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Number of active Coles Flybuys members 2020-2024

Number of active Coles Flybuys members 2020-2024
Number of active Coles Flybuys members from 2020 to 2024 (in millions)
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Number of active My Dan's members 2021-2025

Number of active My Dan's members 2021-2025
Number of active members of the My Dan's rewards program from 2021 to 2025 (in millions)
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Number of active Myer One members 2022-2025

Number of active Myer One members 2022-2025
Number of active members of the Myer One rewards program from 2022 to 2025 (in millions)
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Share of shoppers who have an Amazon Prime membership Australia 2023

Share of shoppers who have an Amazon Prime membership Australia 2023
Share of shoppers who have an Amazon Prime membership in Australia as of February 2023
Retail loyalty programs
6
- Most popular retail loyalty programs among consumers Australia 2024, by membership
- Preferences for retail loyalty program benefits Australia 2024
- Preferences for retail loyalty program benefits among Gen Z Australia 2024
- Preferences for retail loyalty program benefits among Millennials Australia 2024
- Preferences for retail loyalty program benefits among Gen X Australia 2024
- Preferences for retail loyalty program benefits among Boomers Australia 2024
Retail loyalty programs
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Most popular retail loyalty programs among consumers Australia 2024, by membership

Most popular retail loyalty programs among consumers Australia 2024, by membership
Most popular retail loyalty programs among consumers in Australia as of 2024, by membership
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Preferences for retail loyalty program benefits Australia 2024

Preferences for retail loyalty program benefits Australia 2024
Leading preferred retail loyalty program benefits among consumers in Australia as of 2024
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Preferences for retail loyalty program benefits among Gen Z Australia 2024

Preferences for retail loyalty program benefits among Gen Z Australia 2024
Leading preferred retail loyalty program benefits among Gen Z consumers in Australia as of 2024
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Preferences for retail loyalty program benefits among Millennials Australia 2024

Preferences for retail loyalty program benefits among Millennials Australia 2024
Leading preferred retail loyalty program benefits among Millennial consumers in Australia as of 2024
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Preferences for retail loyalty program benefits among Gen X Australia 2024

Preferences for retail loyalty program benefits among Gen X Australia 2024
Leading preferred retail loyalty program benefits among Gen X consumers in Australia as of 2024
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Preferences for retail loyalty program benefits among Boomers Australia 2024

Preferences for retail loyalty program benefits among Boomers Australia 2024
Leading preferred retail loyalty program benefits among Boomers in Australia as of 2024
Travel loyalty programs
5
- Most popular frequent flyer programs among consumers Australia 2023, by membership
- Perceived benefits of frequent flyer programs Australia 2023
- Most popular hotel loyalty programs among consumers Australia 2023, by membership
- Perceived benefits of hotel loyalty programs Australia 2023
- Key reasons for interest in travel loyalty programs Australia 2023
Travel loyalty programs
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Most popular frequent flyer programs among consumers Australia 2023, by membership

Most popular frequent flyer programs among consumers Australia 2023, by membership
Most popular airline loyalty programs among consumers in Australia as of November 2023, by membership
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Perceived benefits of frequent flyer programs Australia 2023

Perceived benefits of frequent flyer programs Australia 2023
Leading perceived benefits of airline loyalty programs among consumers in Australia as of November 2023
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Most popular hotel loyalty programs among consumers Australia 2023, by membership

Most popular hotel loyalty programs among consumers Australia 2023, by membership
Most popular hotel loyalty programs among consumers in Australia as of November 2023, by membership
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Perceived benefits of hotel loyalty programs Australia 2023

Perceived benefits of hotel loyalty programs Australia 2023
Leading perceived benefits of hotel loyalty programs among consumers in Australia as of November 2023
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Key reasons for interest in travel loyalty programs Australia 2023

Key reasons for interest in travel loyalty programs Australia 2023
Leading reasons for interest in travel loyalty programs in Australia as of April 2023
Consumer attitudes
8
- Most valued retail loyalty program types among online shoppers Australia 2025
- Free retail loyalty programs value proposition to online shoppers Australia 2025
- Cashback loyalty programs value proposition to online shoppers Australia 2025, by age
- Paid loyalty programs value proposition to online shoppers Australia 2025, by age
- Share of people who believe loyalty programs have improved Australia 2017-2025
- Key ways people believe loyalty programs could be improved Australia 2025
- Attitudes toward loyalty program data collection Australia 2021-2025
- Personalization methods consumers believe would enhance their shopping Australia 2026
Consumer attitudes
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Most valued retail loyalty program types among online shoppers Australia 2025

Most valued retail loyalty program types among online shoppers Australia 2025
Most valued retail loyalty program types among online shoppers in Australia in the 12 months to July 2025
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Free retail loyalty programs value proposition to online shoppers Australia 2025

Free retail loyalty programs value proposition to online shoppers Australia 2025
Value proposition of free to join retail loyalty programs to online shoppers in Australia in the 12 months to July 2025
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Cashback loyalty programs value proposition to online shoppers Australia 2025, by age

Cashback loyalty programs value proposition to online shoppers Australia 2025, by age
Value proposition of cashback-based retail loyalty programs to online shoppers in Australia in the 12 months to July 2025, by age group
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Paid loyalty programs value proposition to online shoppers Australia 2025, by age

Paid loyalty programs value proposition to online shoppers Australia 2025, by age
Value proposition of subscription-based, pay to join retail loyalty programs to online shoppers in Australia in the 12 months to July 2025, by age group
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Share of people who believe loyalty programs have improved Australia 2017-2025

Share of people who believe loyalty programs have improved Australia 2017-2025
Share of people who believe loyalty programs have improved in recent years in Australia from 2017 to 2025
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Key ways people believe loyalty programs could be improved Australia 2025

Key ways people believe loyalty programs could be improved Australia 2025
Leading ways people believe loyalty programs could be improved in Australia as of 2025
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Attitudes toward loyalty program data collection Australia 2021-2025

Attitudes toward loyalty program data collection Australia 2021-2025
Attitudes toward loyalty program access to private consumer data in Australia from 2021 to 2025
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Personalization methods consumers believe would enhance their shopping Australia 2026

Personalization methods consumers believe would enhance their shopping Australia 2026
Methods of personalization consumers believe would enhance their shopping experiences in Australia as of 2026
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