A. Guttmann
Research Lead covering media
Advertising in Australia - statistics & facts
Advertising, as an industry, is somewhat unique in its flexibility in that it is possible to utilize a wide variety of means to reach an audience. Broadly speaking, these can be split into traditional advertisements, such as television, cinema, newspapers, and magazines, and digital advertisements, including social media, advertising within other apps, and digital outdoor advertising.
Globally, spending on advertising has seen steady year-on-year growth, with an increasing share of ad spending on digital means.
