* Forecast. The source does not include the market size in 2024. Furthermore, the source states market size estimates are based on WARC's ad spend data and LXA survey results on marketing budget allocation (martech, staff, agencies/services, and media). The approach uses ad spend as a stand-in for total marketing communications spend (media plus agency costs), assuming global applicability of the survey data.
The global marketing technology (martech) market size stood at *** billion U.S. dollars in 2022 and increased to almost *** billion in 2023. By the end of 2025, it is estimated to reach *** billion.
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LXA. (May 28, 2025). Marketing technology (martech) market size worldwide from 2021 to 2026 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1440114/global-marketing-tech-spending/
LXA. "Marketing technology (martech) market size worldwide from 2021 to 2026 (in billion U.S. dollars)." Chart. May 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1440114/global-marketing-tech-spending/
LXA. (2025). Marketing technology (martech) market size worldwide from 2021 to 2026 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1440114/global-marketing-tech-spending/
LXA. "Marketing Technology (Martech) Market Size Worldwide from 2021 to 2026 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 May 2025, /statistics/1440114/global-marketing-tech-spending/
LXA, Marketing technology (martech) market size worldwide from 2021 to 2026 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1440114/global-marketing-tech-spending/ (last visited July 16, 2026)
Marketing technology (martech) market size worldwide from 2021 to 2026 (in billion U.S. dollars) [Graph], LXA, May 28, 2025. [Online]. Available: /statistics/1440114/global-marketing-tech-spending/
