Statistics about Advertising & Marketing in United States
Statistics
- Leading marketing challenges faced by organizations in the U.S. Q1 2026
- Change in 2025 budgets among B2B marketers in the U.S. 2025
- Leading concerns for AI among B2B marketers in the U.S. 2025
- Share of adults for brands engaging in Pride Month in the U.S. 2026, by generation
- Consumers' response to brands engaging in Pride Month in the U.S. 2023-2026
- Importance of brands' social consciousness in buying decisions in the U.S. 2026
- Top ways for brands to be authentic in Pride Month for LGBTQ+ adults in the U.S. 2026
- Share of marketers using SMS marketing software to text customers in the U.S. 2026
- Leading motivations for investing in SMS marketing in the U.S. 2026
- Consumers likely to opt into text messages from selected industries in the U.S. 2026
- Top advantages of direct mail according to marketing strategists in the U.S. 2026
- Combined fee income of leading public relations (PR) agencies in the U.S. 2023-2024
- B2B marketers' top channels for sharing thought leadership in the U.S. & the UK 2025
- Top challenges limiting full-funnel B2B marketing success in the U.S. and the UK 2025
- Leading features making consumers join a loyalty program in the U.S. 2025
- Online marketing & offline ad spend change according to CMOs in the U.S. 2012-2026
- Marketing spend as a share of companies' total budgets in the U.S. 2026, by industry
- B2B CMOs' expected change in digital vs. traditional marketing spend in the U.S. 2026
- Marketers' optimism about the U.S. economy 2009-2026
- Share of B2B company's revenue spent on marketing in the U.S. 2026, by company type
- Share of company's revenue spent on marketing according to CMOs in the U.S. 2011-2026
- Marketing's primary responsibilities in companies according to CMOs in the U.S. 2026
- Change in total and digital marketing spending in the U.S. 2026, by industry
- AI's impact on organizations' content volume in the U.S. & the UK 2025
- Top metrics for measuring the success of content marketing in the U.S. & the UK 2025
- Brands' top challenges in creating and managing content in the U.S. & the UK 2025
- Most helpful AI uses in content marketing in the U.S. & the UK 2025
- U.S. marketing data spend 2024-2025
- Share of adults wanting penalties for brands opposing the government in the U.S. 2026
- Adults less likely to buy brands taking opposing political stands in the U.S. 2026
- Adults less likely to buy brands taking opposing social stands in the U.S. 2026
- Appeal of companies participating in activism on social media in the U.S. 2026
- Share of adults saying brands must take a stance on racial justice in the U.S. 2026
- Appeal of companies remaining neutral on political issues in the U.S. 2026
- Appeal of companies remaining neutral on social issues in the U.S. 2026
- Financial services industry's organic vs. paid CPL in the U.S. between 2022 and 2025
- Fintech industry's organic vs. paid CPL in the U.S. between 2021 and 2025
- Higher education industry's organic vs. paid CPL in the U.S. between 2022 and 2025
- Appeal of brands promoting and celebrating LGBTQ+ Pride month in the U.S. 2026
- Adults’ opinion on brands promoting diversity and inclusion in the U.S. in 2025
- Adults’ views on brands promoting diversity and inclusion to kids in the U.S. in 2025
- Adults' attitudes toward brands hiring disabled spokespersons in the U.S. in 2025
- Adults' attitudes toward brands hiring Asian spokespersons in the U.S. in 2025
- Adults' attitudes toward brands hiring women as spokespersons in the U.S. in 2025
- Adults’ attitudes toward brands hiring immigrant spokespeople in the U.S. in 2025
- Adults' attitudes toward brands hiring spokespeople similar to them in the U.S. 2025
- Attitudes toward spokespeople similar to consumers in the U.S. in 2025, by ethnicity
- Attitudes toward brands hiring spokespeople of different body sizes in the U.S. 2025
- Adults' attitudes toward brands hiring LGBTQ+ spokespersons in the U.S. in 2025
- Quarterly share of Target Circle Card in Target transactions in the U.S. 2023-2025
- SMBs concerned about their holiday season marketing plan in the U.S. 2024
- Share of SMBs concerned with holiday season marketing plan U.S. 2024, by industry
- Level of marketing expertise among media sales reps in the U.S. 2024
- B2B marketing spending in the U.S. 2024-2030, by type
- Consumer opinions about the core motivations of health influencers in the U.S. 2025
- Consumer trust in a particular health influencer in the U.S. 2025
- Social media users regularly taking advice from influencers U.S. 2025, by gender
- Social media users regularly taking advice from influencers U.S. 2025, by age group
- Most impactful social media platforms for business in the U.S., UK & Australia 2025
- Marketers reallocating budgets towards social media in the U.S., UK & Australia 2025
- Adults' trust level in brands using AI for marketing in the U.S. 2024
- Top concerns about brands using AI in their marketing in the U.S. 2024
- Attitudes toward brands using AI to personalize marketing messages in the U.S. 2024
- Share of adults shopping based on an AI-generated recommendation in the U.S. 2024
- Adults' attitudes toward companies that market to them using AI in the U.S. 2024
- Priority to brands with loyalty programs during economic uncertainty U.S. & UK 2025
- Consumers likely to join loyalty programs during economic uncertainty U.S. & UK 2025
- Marketing channels SMBs do not use in the U.S. 2025
- U.S. SMBs: difficulty in reaching customers & growing sales 2025
- Share of adults unsubscribing from brands sending too many messages in the U.S. 2024
- Consumer opinion on brands offering to pause marketing messages in the U.S. 2024
- Consumer attitudes toward fewer but more targeted marketing messages in the U.S. 2024
- Content challenges of communications and marcomm experts in the U.S. and Canada 2024
- Challenges communications measurements in the U.S. and Canada 2024
- Most effective content types influencing audience behavior in the U.S. & Canada 2024
- Perceived level of challenge in marketing for SMBs in the U.S. 2024
- GenAI use among communications and marcomm professionals in the U.S. and Canada 2024
- Vendor choice factors in the B2B purchase process in the U.S. 2025
- Stakeholders driving brands to change their engagement with causes in the U.S. 2025
- Fortune 100 companies' public Juneteenth engagement change in the U.S. 2024-2025
- Number of marketing channels used by SMBs in the U.S. 2025
- Top stakeholders driving companies to change their Pride engagement in the U.S. 2025
- U.S. SMBs: ad share in marketing budgets 2025
- U.S. SMBs: popularity of outsourcing marketing efforts 2023-2025
- Leading marketing objectives of SMBs in the U.S. 2025
- Most effective marketing channels according to U.S. SMBs 2025
- Share of adults believing brands should take stances on events in the U.S. 2022-2024
- Support for brands reducing their DEI programs in the U.S. 2024
- Opinions on brands' values, causes, and stances on social issues in the U.S. 2025
- Consumers' acceptance of sharing personal data with loyalty programs in the U.S. 2024
- Loyalty program influence on consumer spending in the U.S. 2023-2024
- Main reasons for brands to offer a loyalty program in the U.S. 2024
- Impact of AI-generated advertising on brand perception among adults in the U.S. 2025
- Factors outranking price in consumer decisions in the U.S., UK & France 2024
- Adults' responses to brands using AI to create ads in the U.S. 2025, by age group
- Adults' responses to brands using AI to create ads in the U.S. 2025, by gender
- Adults' responses to brands using AI to create ads in the U.S. 2025
- AI-created ads' impact on brand perception among adults in the U.S. 2025, by age
- AI-created ads' impact on brand perception among adults in the U.S. 2025, by gender
- Direct mail targeting tactics most used by marketers in the U.S. & Canada 2025