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Adults' attitudes toward brands using artificial intelligence (AI) to personalize marketing messages in the United States as of December 2024

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Source

Release date

January 2025

Region

United States

Survey time period

November and December 2024

Number of respondents

329 respondents

Age group

21-64 years

Special properties

among U.S. citizens whose annual household incomes were equal to or higher than 75 thousand U.S. dollars

Supplementary notes

The source does not specify the type of survey.

Citation formats

Attitudes toward brands using AI to personalize marketing messages in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 25, 2025

During a late 2024 survey among adults in the United States, approximately ** percent reported feeling very positive about brands using artificial intelligence (AI) to personalize marketing messages, as they believed it would enhance their shopping experience. Another ** percent said they were somewhat positive about it, while ** percent stated that they felt either somewhat or very negative about AI-powered marketing messages.

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Statistics on " Direct mail advertising and marketing in the United States "

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Other statistics that may interest you Direct mail advertising and marketing in the United States

Market structure

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Overview

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Marketers' perspective

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Consumers' perspective

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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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