During a late 2024 survey among adults in the United States, approximately ** percent of respondents said they would immediately use a "message pause" feature to temporarily stop receiving brands' marketing emails or texts during busy seasons. Around ** percent stated that they would use it occasionally.
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Optimove. (January 7, 2025). Consumer opinion on brands offering to temporarily stop marketing emails or texts during busy seasons in the United States as of December 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1369130/consumer-marketing-message-volume-united-states/
Optimove. "Consumer opinion on brands offering to temporarily stop marketing emails or texts during busy seasons in the United States as of December 2024." Chart. January 7, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1369130/consumer-marketing-message-volume-united-states/
Optimove. (2025). Consumer opinion on brands offering to temporarily stop marketing emails or texts during busy seasons in the United States as of December 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1369130/consumer-marketing-message-volume-united-states/
Optimove. "Consumer Opinion on Brands Offering to Temporarily Stop Marketing Emails or Texts during Busy Seasons in The United States as of December 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Jan 2025, /statistics/1369130/consumer-marketing-message-volume-united-states/
Optimove, Consumer opinion on brands offering to temporarily stop marketing emails or texts during busy seasons in the United States as of December 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1369130/consumer-marketing-message-volume-united-states/ (last visited July 28, 2026)
Consumer opinion on brands offering to temporarily stop marketing emails or texts during busy seasons in the United States as of December 2024 [Graph], Optimove, January 7, 2025. [Online]. Available: /statistics/1369130/consumer-marketing-message-volume-united-states/