U.S. opinion on brands promoting diversity 2025| ��ƽ��

Adults’ attitudes toward brands with a large target audience promoting diversity and inclusion in the United States as of December 2025

Characteristic	Share of respondents
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Number of respondents

2,050 respondents

Age group

18 years and older

Special properties

among internet users

Supplementary notes

During the survey, the question was phrased as follows: "How do you feel about brands with a large target audience promoting diversity and inclusion?"
For more information, please consult the Consumer ��ƽ�� Methodology.

Citation formats

As of December 2025, a majority of responding adults in the United States reported a favorable attitude toward brands with a large target audience promoting diversity and inclusion. Around ** percent of respondents described their views as either very positive (** percent) or positive (** percent). By contrast, approximately ** percent expressed negative or very negative attitudes, while nearly one-quarter (** percent) reported a neutral stance.