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Change in 2025 budgets among business-to-business (B2B) marketers in the United States as of October 2025

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Source

Release date

October 2025

Region

United States

Survey time period

as of October 10, 2025

Number of respondents

<500

Supplementary notes

The source does not specify the survey type or date. The presented survey date is the date of release.

Citation formats

Change in 2025 budgets among B2B marketers in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 9, 2026

During a survey among business-to-business (B2B) marketers in the United States published in October 2025, approximately ** percent reported plans to increase their budgets for the following year. Around ** percent intended to keep it the same, while ** percent anticipated a decrease.

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