According to the survey conducted in October 2024, ** percent of consumers in the United States were generally to very comfortable sharing personal data with loyalty programs. One-third of the respondents felt neutral when giving brands access to their information for loyalty programs.
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EY. (June 3, 2025). How comfortable do consumers feel sharing personal data with loyalty programs in the United States as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1610753/consumers-ease-of-sharing-personal-data-with-loyalty-programs-usa/
EY. "How comfortable do consumers feel sharing personal data with loyalty programs in the United States as of October 2024." Chart. June 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1610753/consumers-ease-of-sharing-personal-data-with-loyalty-programs-usa/
EY. (2025). How comfortable do consumers feel sharing personal data with loyalty programs in the United States as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1610753/consumers-ease-of-sharing-personal-data-with-loyalty-programs-usa/
EY. "How Comfortable Do Consumers Feel Sharing Personal Data with Loyalty Programs in The United States as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jun 2025, /statistics/1610753/consumers-ease-of-sharing-personal-data-with-loyalty-programs-usa/
EY, How comfortable do consumers feel sharing personal data with loyalty programs in the United States as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1610753/consumers-ease-of-sharing-personal-data-with-loyalty-programs-usa/ (last visited July 20, 2026)
How comfortable do consumers feel sharing personal data with loyalty programs in the United States as of October 2024 [Graph], EY, June 3, 2025. [Online]. Available: /statistics/1610753/consumers-ease-of-sharing-personal-data-with-loyalty-programs-usa/
