Share of consumers more likely to join a loyalty program during a time of economic uncertainty in the United States and the United Kingdom in 2025, by generation
Characteristic
Share of respondents
Overall
71%
Gen Z
76%
Millennials
81%
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During a 2025 survey, over 70 of consumers in the United States and the United Kingdom were more likely to join a loyalty program during a time of economic uncertainty. The share was higher among Millennials (81 percent).
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LoyaltyLion. (August 18, 2025). Share of consumers more likely to join a loyalty program during a time of economic uncertainty in the United States and the United Kingdom in 2025, by generation
[Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1621442/consumers-more-likely-to-join-loyalty-programs-economic-uncertainty-us-uk/
LoyaltyLion. "Share of consumers more likely to join a loyalty program during a time of economic uncertainty in the United States and the United Kingdom in 2025, by generation
." Chart. August 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1621442/consumers-more-likely-to-join-loyalty-programs-economic-uncertainty-us-uk/
LoyaltyLion. (2025). Share of consumers more likely to join a loyalty program during a time of economic uncertainty in the United States and the United Kingdom in 2025, by generation
. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1621442/consumers-more-likely-to-join-loyalty-programs-economic-uncertainty-us-uk/
LoyaltyLion. "Share of Consumers More Likely to Join a Loyalty Program during a Time of Economic Uncertainty in The United States and The United Kingdom in 2025, by Generation
." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Aug 2025, /statistics/1621442/consumers-more-likely-to-join-loyalty-programs-economic-uncertainty-us-uk/
LoyaltyLion, Share of consumers more likely to join a loyalty program during a time of economic uncertainty in the United States and the United Kingdom in 2025, by generation
ÌÇÐÄÆƽâ°æ, /statistics/1621442/consumers-more-likely-to-join-loyalty-programs-economic-uncertainty-us-uk/ (last visited July 28, 2026)
Share of consumers more likely to join a loyalty program during a time of economic uncertainty in the United States and the United Kingdom in 2025, by generation
[Graph], LoyaltyLion, August 18, 2025. [Online]. Available: /statistics/1621442/consumers-more-likely-to-join-loyalty-programs-economic-uncertainty-us-uk/
