U.S. opinion on immigrant brand spokespersons in 2025| ��ƽ��

Adults' attitudes toward brands hiring an immigrant as a spokesperson in the United States as of December 2025

Characteristic	Share of respondents
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Number of respondents

2,050 respondents

Age group

18 years and older

Special properties

among internet users

Supplementary notes

During the survey, the question was phrased as follows: "If a company hired an immigrant as a spokesperson, would you feel positive about their brand?"

For more information, please consult the Consumer ��ƽ�� Methodology.

Citation formats

During a December 2025 survey in the United States, approximately ** percent of responding adults reported a positive perception of brands hiring an immigrant as a spokesperson. While only ** percent expressed a negative view, around two-fifths (** percent) reported a neutral view.