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Fintech industry's organic vs. paid average cost per lead (CPL) in the United States between January 2022 and June 2025 (in U.S. dollars)

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Source

Release date

March 2026

Region

United States

Survey time period

between January 2022 and June 2025

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Fintech industry's organic vs. paid CPL in the U.S. between 2021 and 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 16, 2026

Between  January 2022 and June 2025, the average cost per lead (CPL) in the fintech industry in the United States amounted to *** U.S. dollars for paid channels. For organic ones, the CPL stood slightly above *** dollars.

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