In 2024, business-to-business (B2B) marketers in the United States spent ** billion U.S. dollars on events and sponsorship. This was the second main marketing expense, only behind spending on internal labor. Â
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Plural Strategy. (March 25, 2025). Business-to-business (B2B) marketing spending in the United States in 2024 and 2030, by type (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1538259/b2b-marketing-spending-type-usa/
Plural Strategy. "Business-to-business (B2B) marketing spending in the United States in 2024 and 2030, by type (in billion U.S. dollars)." Chart. March 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1538259/b2b-marketing-spending-type-usa/
Plural Strategy. (2025). Business-to-business (B2B) marketing spending in the United States in 2024 and 2030, by type (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1538259/b2b-marketing-spending-type-usa/
Plural Strategy. "Business-to-business (B2b) Marketing Spending in The United States in 2024 and 2030, by Type (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2025, /statistics/1538259/b2b-marketing-spending-type-usa/
Plural Strategy, Business-to-business (B2B) marketing spending in the United States in 2024 and 2030, by type (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1538259/b2b-marketing-spending-type-usa/ (last visited July 20, 2026)
Business-to-business (B2B) marketing spending in the United States in 2024 and 2030, by type (in billion U.S. dollars) [Graph], Plural Strategy, March 25, 2025. [Online]. Available: /statistics/1538259/b2b-marketing-spending-type-usa/
