Social media platform driving the most business impact among brands according to marketers in the United States, the United Kingdom, and Australia as of June 2025
Characteristic
Share of respondents
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According to a 2025 survey conducted among senior marketing professionals in the United States, United Kingdom, and Australia, *** was the leading social media platform driving the most business impact among all brands, cited by ** percent of respondents. ** followed, with ** percent of respondents citing the platform.Â
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Sprout Social. (August 11, 2025). Social media platform driving the most business impact among brands according to marketers in the United States, the United Kingdom, and Australia as of June 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1622687/social-media-platform-business-impact/
Sprout Social. "Social media platform driving the most business impact among brands according to marketers in the United States, the United Kingdom, and Australia as of June 2025." Chart. August 11, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1622687/social-media-platform-business-impact/
Sprout Social. (2025). Social media platform driving the most business impact among brands according to marketers in the United States, the United Kingdom, and Australia as of June 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1622687/social-media-platform-business-impact/
Sprout Social. "Social Media Platform Driving The Most Business Impact among Brands According to Marketers in The United States, The United Kingdom, and Australia as of June 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 Aug 2025, /statistics/1622687/social-media-platform-business-impact/
Sprout Social, Social media platform driving the most business impact among brands according to marketers in the United States, the United Kingdom, and Australia as of June 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1622687/social-media-platform-business-impact/ (last visited July 24, 2026)
Social media platform driving the most business impact among brands according to marketers in the United States, the United Kingdom, and Australia as of June 2025 [Graph], Sprout Social, August 11, 2025. [Online]. Available: /statistics/1622687/social-media-platform-business-impact/