To what extent do loyalty programs generally increase your spending with the brand? [% of respondents answering that loyalty programs increase their spending either to a general or to a great extent]
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Loyalty program influence on consumer spending in the U.S. 2023-2024
According to the survey, consumers in the United States reported increased spending with brands that have loyalty programs. In 2024, 43 percent of respondents mentioned enhancing spend either to a general or to a great extent.
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EY. (June 3, 2025). Loyalty program influence on consumers' spending from a brand in the United States in 2023 and 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1609986/loyalty-program-influence-on-consumer-spending-usa/
EY. "Loyalty program influence on consumers' spending from a brand in the United States in 2023 and 2024." Chart. June 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1609986/loyalty-program-influence-on-consumer-spending-usa/
EY. (2025). Loyalty program influence on consumers' spending from a brand in the United States in 2023 and 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1609986/loyalty-program-influence-on-consumer-spending-usa/
EY. "Loyalty Program Influence on Consumers' Spending from a Brand in The United States in 2023 and 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jun 2025, /statistics/1609986/loyalty-program-influence-on-consumer-spending-usa/
EY, Loyalty program influence on consumers' spending from a brand in the United States in 2023 and 2024 ÌÇÐÄÆƽâ°æ, /statistics/1609986/loyalty-program-influence-on-consumer-spending-usa/ (last visited July 15, 2026)
Loyalty program influence on consumers' spending from a brand in the United States in 2023 and 2024 [Graph], EY, June 3, 2025. [Online]. Available: /statistics/1609986/loyalty-program-influence-on-consumer-spending-usa/
