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Marketing's primary responsibilities in companies according to chief marketing officers (CMOs) in the United States as of January 2026

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Sources

In cooperation with
Release date

March 2026

Region

United States

Survey time period

January 7 to 29, 2026

Number of respondents

252 respondents

Special properties

among marketing leaders at for-profit companies

Supplementary notes

This question was phrased by the source as follows: "What is marketing primarily responsible for in your company?"

Multiple answers were possible.

The source does not specify the type of the survey.

Citation formats

Marketing's primary responsibilities in companies according to CMOs in the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 15, 2026

An early 2026 survey asked chief marketing officers (CMOs) across the United States what their area of expertise was primarily responsible for at their companies. Over ** percent of interviewees mentioned brand, while little more than ** percent cited digital marketing. Over **** of responding CMOs also listed advertising, social media, marketing analytics, and positioning.

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Topics

The role of CMOs in the U.S.Advertising in the United StatesPublic relations in the United StatesInclusion and diversity in advertising and marketing in the United StatesMarketing personalization in the United States
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