Change in digital marketing spending and expected change in traditional advertising budget according to chief marketing officers (CMOs) in the United States from February 2012 to January 2026
Characteristic
Traditional advertising spending
Digital marketing spending
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During a 2026 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported an average increase in digital marketing spending of *** percent throughout the previous 12 months. Meanwhile, investments in traditional advertising were expected to decrease by *** percent in the following 12 months.
Marketing budgets and spending in the United States
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The CMO Survey. (March 20, 2026). Change in digital marketing spending and expected change in traditional advertising budget according to chief marketing officers (CMOs) in the United States from February 2012 to January 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/693449/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa/
The CMO Survey. "Change in digital marketing spending and expected change in traditional advertising budget according to chief marketing officers (CMOs) in the United States from February 2012 to January 2026." Chart. March 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/693449/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa/
The CMO Survey. (2026). Change in digital marketing spending and expected change in traditional advertising budget according to chief marketing officers (CMOs) in the United States from February 2012 to January 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/693449/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa/
The CMO Survey. "Change in Digital Marketing Spending and Expected Change in Traditional Advertising Budget According to Chief Marketing Officers (Cmos) in The United States from February 2012 to January 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2026, /statistics/693449/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa/
The CMO Survey, Change in digital marketing spending and expected change in traditional advertising budget according to chief marketing officers (CMOs) in the United States from February 2012 to January 2026 ÌÇÐÄÆƽâ°æ, /statistics/693449/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa/ (last visited August 01, 2026)
Change in digital marketing spending and expected change in traditional advertising budget according to chief marketing officers (CMOs) in the United States from February 2012 to January 2026 [Graph], The CMO Survey, March 20, 2026. [Online]. Available: /statistics/693449/digital-vs-traditional-marketing-budget-change-according-to-cmos-usa/
