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Most effective content types for influencing audience behavior according to communications and marcomm professionals in the United States and Canada as of November 2024

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Sources

Release date

February 2025

Region

Canada, United States

Survey time period

October 18 to November 20, 2024

Number of respondents

310 respondents

Special properties

among senior-level communications and marcomms professionals from agencies and in-house

Method of interview

Email survey

Supplementary notes

Up to three answers were possible. 

Citation formats

Most effective content types influencing audience behavior in the U.S. & Canada 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 15, 2025

During a 2024 survey among senior communication and marcomm professionals in the United States and Canada, ** percent of respondents stated the brand website was a leading content type for effectively influencing audience behavior. In comparison, ** percent of respondents mentioned press releases.

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Brands on social mediaSocial mediaSocial media advertising and marketing worldwideSocial commerce in the United StatesFacebook advertising and marketing
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