Share of small and medium-sized businesses (SMBs) ensuring that their social media or marketing plan was prepared for the holiday season in the United States from 2022 to 2024
Characteristic
Share of respondents
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
among small to midsize business owners and decision makers
Method of interview
Online interview
Supplementary notes
* Number of respondents in 2024.
Respondents belonged to one of the following industries: construction & contracting; entertainment & recreation; food & beverage; hospitality & accommodation; retail; or restaurant & bar.
Citation formats
SMBs concerned about their holiday season marketing plan in the U.S. 2024
During an August 2024 survey, ** percent of surveyed small or medium business (SMB) owners across different industries were concerned about their holiday season marketing plan. A year earlier, the share stood at ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Morning Consult, & Verizon (Verizon Business). (October 11, 2024). Share of small and medium-sized businesses (SMBs) ensuring that their social media or marketing plan was prepared for the holiday season in the United States from 2022 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1427850/marketing-concerns-smbs-holidays-us/
Morning Consult, und Verizon (Verizon Business). "Share of small and medium-sized businesses (SMBs) ensuring that their social media or marketing plan was prepared for the holiday season in the United States from 2022 to 2024." Chart. October 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1427850/marketing-concerns-smbs-holidays-us/
Morning Consult, Verizon (Verizon Business). (2024). Share of small and medium-sized businesses (SMBs) ensuring that their social media or marketing plan was prepared for the holiday season in the United States from 2022 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1427850/marketing-concerns-smbs-holidays-us/
Morning Consult, and Verizon (Verizon Business). "Share of Small and Medium-sized Businesses (Smbs) Ensuring That Their Social Media or Marketing Plan Was Prepared for The Holiday Season in The United States from 2022 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Oct 2024, /statistics/1427850/marketing-concerns-smbs-holidays-us/
Morning Consult & Verizon (Verizon Business), Share of small and medium-sized businesses (SMBs) ensuring that their social media or marketing plan was prepared for the holiday season in the United States from 2022 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1427850/marketing-concerns-smbs-holidays-us/ (last visited July 23, 2026)
Share of small and medium-sized businesses (SMBs) ensuring that their social media or marketing plan was prepared for the holiday season in the United States from 2022 to 2024 [Graph], Morning Consult, & Verizon (Verizon Business), October 11, 2024. [Online]. Available: /statistics/1427850/marketing-concerns-smbs-holidays-us/
