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Level of usage of generative AI (GenAI) among communications and marcomm professionals in the United States and Canada as of November 2024

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Sources

Release date

February 2025

Region

Canada, United States

Survey time period

October 18 to November 20, 2024

Number of respondents

310 respondents

Special properties

among senior-level communications and marcomms professionals from agencies and in-house

Method of interview

Email survey

Supplementary notes

Multiple answers were possible. 

Citation formats

GenAI use among communications and marcomm professionals in the U.S. and Canada 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 15, 2025

According to a 2024 report among senior communication and marcomm professionals in the United States and Canada, ** percent of respondents mentioned using generative AI (GenAI) on a regular basis to write press releases. In comparison, 35 percent of respondents were not using GenAI for this purpose. Another ** percent mentioned using the technology for brainstorming campaign ideas/strategies.

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