among public affairs and communications executives at Fortune 1000 or equivalent organizations headlining emerging trends and issues affecting reputational risk
Supplementary notes
Multiple answers were possible.
The source does not specify the type of survey.
Citation formats
Top stakeholders driving companies to change their Pride engagement in the U.S. 2025
During a 2025 survey among public affairs and communications executives at Fortune 1000 or equivalent organizations across the United States, approximately ** percent selected pressure from the new administration as a stakeholder driving their companies to change their engagement during Pride season. Threat of backlash from conservative activists or consumers and pressure from conservative policymakers followed, chosen by ** and ** percent of participants, respectively. percent of respondents cited threat of backlash from progressive activists or consumers.
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Gravity Research. (April 24, 2025). Leading stakeholders driving companies to change their Pride engagement according to executives in the United States as of April 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1620890/stakeholders-driving-change-brand-pride/
Gravity Research. "Leading stakeholders driving companies to change their Pride engagement according to executives in the United States as of April 2025." Chart. April 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1620890/stakeholders-driving-change-brand-pride/
Gravity Research. (2025). Leading stakeholders driving companies to change their Pride engagement according to executives in the United States as of April 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1620890/stakeholders-driving-change-brand-pride/
Gravity Research. "Leading Stakeholders Driving Companies to Change Their Pride Engagement According to Executives in The United States as of April 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Apr 2025, /statistics/1620890/stakeholders-driving-change-brand-pride/
Gravity Research, Leading stakeholders driving companies to change their Pride engagement according to executives in the United States as of April 2025 ÌÇÐÄÆƽâ°æ, /statistics/1620890/stakeholders-driving-change-brand-pride/ (last visited July 22, 2026)
Leading stakeholders driving companies to change their Pride engagement according to executives in the United States as of April 2025 [Graph], Gravity Research, April 24, 2025. [Online]. Available: /statistics/1620890/stakeholders-driving-change-brand-pride/
