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Level of marketing expertise among media sales representatives according to local media ad buyers in the United States as of November 2024

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Sources

Release date

December 2024

Region

United States

Survey time period

September to November 2024

Number of respondents

1,130 respondents

Special properties

among direct ad buyers in local media

Method of interview

Online survey

Citation formats

Level of marketing expertise among media sales reps in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 9, 2025

During a 2024 survey, ** percent of responding local media ad buyers in the United States stated they believed that broadcast TV sales representatives had exceptional marketing expertise. On the other hand, ** percent said broadcast TV sales reps had no marketing expertise.

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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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  • Premium Statistics

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