Leading channels for distributing thought leadership according to business-to-business (B2B) marketers in the United States and the United Kingdom as of July 2025
Characteristic
Share of respondents
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During a July 2025 survey among senior-level business-to-business (B2B) marketing leaders in the United States and the United Kingdom, approximately ** percent of respondents included LinkedIn and in-person events among their channels for distributing thought leadership. YouTube/video and generative artificial intelligence (GenAI) tools followed, mentioned by ** and ** percent of respondents, respectively.
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Ascend2. (November 18, 2025). Leading channels for distributing thought leadership according to business-to-business (B2B) marketers in the United States and the United Kingdom as of July 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1660918/top-channels-thought-leadership-b2b-marketing/
Ascend2. "Leading channels for distributing thought leadership according to business-to-business (B2B) marketers in the United States and the United Kingdom as of July 2025." Chart. November 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1660918/top-channels-thought-leadership-b2b-marketing/
Ascend2. (2025). Leading channels for distributing thought leadership according to business-to-business (B2B) marketers in the United States and the United Kingdom as of July 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1660918/top-channels-thought-leadership-b2b-marketing/
Ascend2. "Leading Channels for Distributing Thought Leadership According to Business-to-business (B2b) Marketers in The United States and The United Kingdom as of July 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Nov 2025, /statistics/1660918/top-channels-thought-leadership-b2b-marketing/
Ascend2, Leading channels for distributing thought leadership according to business-to-business (B2B) marketers in the United States and the United Kingdom as of July 2025 ÌÇÐÄÆƽâ°æ, /statistics/1660918/top-channels-thought-leadership-b2b-marketing/ (last visited July 26, 2026)
Leading channels for distributing thought leadership according to business-to-business (B2B) marketers in the United States and the United Kingdom as of July 2025 [Graph], Ascend2, November 18, 2025. [Online]. Available: /statistics/1660918/top-channels-thought-leadership-b2b-marketing/
