Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States as of May 2026
Characteristic
Share of respondents
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* Total number of respondents from 2020 to 2026; the source does not specify the number of respondents in 2026 only, nor the exact survey period that year. The period presented is the last day of data collection.
The source does not specify the survey type.
Citation formats
Importance of brands' social consciousness in buying decisions in the U.S. 2026
As of May 2026, approximately ** percent of adults surveyed in the United States said a company's social consciousness and overall kindness were very important to them when choosing where to shop and what to buy. Around ** percent of respondents stated it was somewhat important, while ** percent considered it not at all important.
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CivicScience. (June 2, 2026). Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States as of May 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1374478/importance-brand-social-consciousness-consumers-united-states/
CivicScience. "Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States as of May 2026." Chart. June 2, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1374478/importance-brand-social-consciousness-consumers-united-states/
CivicScience. (2026). Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States as of May 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1374478/importance-brand-social-consciousness-consumers-united-states/
CivicScience. "Consumers' Opinion on The Importance of a Company's Social Consciousness and Overall Kindness in Choosing Where to Shop and What to Buy in The United States as of May 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jun 2026, /statistics/1374478/importance-brand-social-consciousness-consumers-united-states/
CivicScience, Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States as of May 2026 ÌÇÐÄÆƽâ°æ, /statistics/1374478/importance-brand-social-consciousness-consumers-united-states/ (last visited August 04, 2026)
Consumers' opinion on the importance of a company's social consciousness and overall kindness in choosing where to shop and what to buy in the United States as of May 2026 [Graph], CivicScience, June 2, 2026. [Online]. Available: /statistics/1374478/importance-brand-social-consciousness-consumers-united-states/
