U.S. opinion on body inclusive brand spokespersons in 2025| ��ƽ��

Adults' attitudes toward brands hiring a spokesperson with an average or larger body type in the United States as of December 2025

Characteristic	Positive	Neutral	Negative	Don't know
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Number of respondents

2,050 respondents

Age group

18 years and older

Special properties

among internet users

Supplementary notes

During the survey, the questions were phrased as follows: “If a company hired a person with a larger body type as a spokesperson, would you feel positive about their brand?” and “If a company hired a person with an average body type as a spokesperson, would you feel positive about their brand?”
For more information, please consult the Consumer ��ƽ�� Methodology.

Citation formats

In a December 2025 survey, around **** of U.S. adults reported positive perceptions of brands hiring spokespersons with either average or larger body types, while roughly expressed neutral views and only a small minority reported negative perceptions.