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Percentage of consumers unsubscribing from retail brands that sent messages excessively in the United States as of December 2024

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Source

Release date

January 2025

Region

United States

Survey time period

November and December 2024

Number of respondents

329 respondents

Age group

21-64 years

Special properties

during the three months preceding the survey; among U.S. citizens whose annual household incomes were equal to or higher than 75 thousand U.S. dollars

Supplementary notes

The source does not specify the type of survey.

Citation formats

Share of adults unsubscribing from brands sending too many messages in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 20, 2025

During a study conducted among adults in the United States at the end of 2024, around ** percent of respondents reported unsubscribing from at least three retail brands that sent many marketing messages or offers during the three months preceding the survey. Approximately **** percent said they did not unsubscribe from any brands during that period, while *** percent stated that they never unsubscribe from brands.

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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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per month, billed annually 1
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