During an early 2026 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that the overall marketing spending of retail wholesale corporations increased by an average of **** percent throughout the preceding 12 months. The same sector raised its digital marketing spend by over ** percent. Meanwhile, the communications and media segment reduced its overall and digital marketing expenditures by **** and *** percent, respectively.
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The CMO Survey. (March 31, 2026). Change in total and digital marketing spending according to chief marketing officers (CMOs) in the United States as of January 2026, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1219350/marketing-spending-change-category-usa/
The CMO Survey. "Change in total and digital marketing spending according to chief marketing officers (CMOs) in the United States as of January 2026, by industry." Chart. March 31, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1219350/marketing-spending-change-category-usa/
The CMO Survey. (2026). Change in total and digital marketing spending according to chief marketing officers (CMOs) in the United States as of January 2026, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1219350/marketing-spending-change-category-usa/
The CMO Survey. "Change in Total and Digital Marketing Spending According to Chief Marketing Officers (Cmos) in The United States as of January 2026, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2026, /statistics/1219350/marketing-spending-change-category-usa/
The CMO Survey, Change in total and digital marketing spending according to chief marketing officers (CMOs) in the United States as of January 2026, by industry ÌÇÐÄÆƽâ°æ, /statistics/1219350/marketing-spending-change-category-usa/ (last visited July 20, 2026)
Change in total and digital marketing spending according to chief marketing officers (CMOs) in the United States as of January 2026, by industry [Graph], The CMO Survey, March 31, 2026. [Online]. Available: /statistics/1219350/marketing-spending-change-category-usa/
