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Change in Fortune 100 companies' public Juneteenth engagement rate in the United States in 2024 and 2025

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Source

Release date

July 2025

Region

United States

Survey time period

2024 and 2025

Special properties

analysis of Fortune 100 public engagements found on organizations' press releases, websites, and social media pages, including Facebook, Instagram LinkedIn, TikTok, and X (Twitter)

Supplementary notes

Multiple answers were possible.

The source does not specify the type of survey.

Citation formats

Fortune 100 companies' public Juneteenth engagement change in the U.S. 2024-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 12, 2025

An analysis of Fortune 100 companies' engagements on their press releases, websites, and social media pages – including Facebook, Instagram LinkedIn, TikTok, and X – found a decline in ** percent in engagements with Juneteenth compared to the previous year. In 2024, engagements had already declined by ** percent. Juneteenth is a federal holiday celebrated on June 19th in the U.S. in commemoration of the end of slavery in that country.

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Topics

Inclusion and diversity in advertising and marketing in the United StatesAdvertising in the United StatesUnited States internet user demographics, by genderLGBTQ media in the U.S.Workforce diversity at online companies
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