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Percentage of company's revenue spent on marketing according to chief marketing officers (CMOs) in the United States from February 2011 to January 2026

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Sources

In cooperation with
Release date

March 2026

Region

United States

Survey time period

February 2011 to January 2026

Number of respondents

308*

Special properties

among marketing leaders from for-profit companies

Supplementary notes

* Number of respondents of the 2026 survey.

Data preceding August 2021 retrieved from earlier releases.

The source does not specify the type of the survey.

Citation formats

Share of company's revenue spent on marketing according to CMOs in the U.S. 2011-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 15, 2026

During a 2026 survey among chief marketing officers (CMOs) from for-profit companies in the United States, respondents reported that, on average, **** percent of their employers' revenues were allocated to marketing activities. About a year earlier, the average share stood at *** percent.

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Topics

Marketing in the United StatesTrade show and event marketingMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Virtual event marketing
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