Percentage of adults expressing support for brands reducing their diversity, equity, and inclusion (DEI) programs in the United States in July and November 2024
Characteristic
July 2024
November 2024
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As of November 2024, fewer than **** (** percent) of adults surveyed across the United States said they supported companies decreasing the influence of their diversity, equity, and inclusion (DEI) programs. That represented a decline of *** percentage points compared to four months earlier. The shares of respondents expressing support for brands ending DEI initiatives entirely and reducing funding to DEI programs also decreased between July and August 2024, from ** to around ** percent.
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MediaPost. (January 31, 2025). Percentage of adults expressing support for brands reducing their diversity, equity, and inclusion (DEI) programs in the United States in July and November 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1620410/support-companies-reducing-dei-programs-united-states/
MediaPost. "Percentage of adults expressing support for brands reducing their diversity, equity, and inclusion (DEI) programs in the United States in July and November 2024." Chart. January 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1620410/support-companies-reducing-dei-programs-united-states/
MediaPost. (2025). Percentage of adults expressing support for brands reducing their diversity, equity, and inclusion (DEI) programs in the United States in July and November 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1620410/support-companies-reducing-dei-programs-united-states/
MediaPost. "Percentage of Adults Expressing Support for Brands Reducing Their Diversity, Equity, and Inclusion (Dei) Programs in The United States in July and November 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jan 2025, /statistics/1620410/support-companies-reducing-dei-programs-united-states/
MediaPost, Percentage of adults expressing support for brands reducing their diversity, equity, and inclusion (DEI) programs in the United States in July and November 2024 ÌÇÐÄÆƽâ°æ, /statistics/1620410/support-companies-reducing-dei-programs-united-states/ (last visited July 22, 2026)
Percentage of adults expressing support for brands reducing their diversity, equity, and inclusion (DEI) programs in the United States in July and November 2024 [Graph], MediaPost, January 31, 2025. [Online]. Available: /statistics/1620410/support-companies-reducing-dei-programs-united-states/
