Factors more important than price when making a purchase decision according to consumers in the United States, the United Kingdom, and France in 2024, by age group
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According to the 2024 survey, ** percent of consumers in the United States, the United Kingdom, and France prioritized the quality of a brand's product or service over price when making a purchase decision. A brand's ethical values were more important than price for roughly **** of respondents.
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Marigold. (March 20, 2025). Factors more important than price when making a purchase decision according to consumers in the United States, the United Kingdom, and France in 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1619730/factors-outranking-price-in-consumer-decisions/
Marigold. "Factors more important than price when making a purchase decision according to consumers in the United States, the United Kingdom, and France in 2024, by age group." Chart. March 20, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1619730/factors-outranking-price-in-consumer-decisions/
Marigold. (2025). Factors more important than price when making a purchase decision according to consumers in the United States, the United Kingdom, and France in 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1619730/factors-outranking-price-in-consumer-decisions/
Marigold. "Factors More Important than Price When Making a Purchase Decision According to Consumers in The United States, The United Kingdom, and France in 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2025, /statistics/1619730/factors-outranking-price-in-consumer-decisions/
Marigold, Factors more important than price when making a purchase decision according to consumers in the United States, the United Kingdom, and France in 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1619730/factors-outranking-price-in-consumer-decisions/ (last visited July 26, 2026)
Factors more important than price when making a purchase decision according to consumers in the United States, the United Kingdom, and France in 2024, by age group [Graph], Marigold, March 20, 2025. [Online]. Available: /statistics/1619730/factors-outranking-price-in-consumer-decisions/
