Percentage of adults more likely to purchase something from a company that promotes and celebrates LGBTQ+ Pride month in the United States as of February 2026
Characteristic
Share of respondents
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During a February 2026 survey among adults in the United States, around **** (** percent) of the respondents either strongly or somewhat disagreed that they were more likely to purchase something from a company that promotes and celebrates LGBTQ+ Pride month. Approximately ** percent agreed with the idea, while ** percent expressed neutrality.
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Ipsos. (February 13, 2026). Percentage of adults more likely to purchase something from a company that promotes and celebrates LGBTQ+ Pride month in the United States as of February 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1405032/consumers-boycott-brand-lgbtq-united-states/
Ipsos. "Percentage of adults more likely to purchase something from a company that promotes and celebrates LGBTQ+ Pride month in the United States as of February 2026." Chart. February 13, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1405032/consumers-boycott-brand-lgbtq-united-states/
Ipsos. (2026). Percentage of adults more likely to purchase something from a company that promotes and celebrates LGBTQ+ Pride month in the United States as of February 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1405032/consumers-boycott-brand-lgbtq-united-states/
Ipsos. "Percentage of Adults More Likely to Purchase Something from a Company That Promotes and Celebrates Lgbtq+ Pride Month in The United States as of February 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2026, /statistics/1405032/consumers-boycott-brand-lgbtq-united-states/
Ipsos, Percentage of adults more likely to purchase something from a company that promotes and celebrates LGBTQ+ Pride month in the United States as of February 2026 ÌÇÐÄÆƽâ°æ, /statistics/1405032/consumers-boycott-brand-lgbtq-united-states/ (last visited August 04, 2026)
Percentage of adults more likely to purchase something from a company that promotes and celebrates LGBTQ+ Pride month in the United States as of February 2026 [Graph], Ipsos, February 13, 2026. [Online]. Available: /statistics/1405032/consumers-boycott-brand-lgbtq-united-states/
