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Percentage of adults who have made a purchase based on a personalized recommendation generated by artificial intelligence (AI) in the United States as of December 2024

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Source

Release date

January 2025

Region

United States

Survey time period

November and December 2024

Number of respondents

329 respondents

Age group

21-64 years

Special properties

among U.S. citizens whose annual household incomes were equal to or higher than 75 thousand U.S. dollars

Supplementary notes

The source does not specify the type of survey.

Citation formats

Share of adults shopping based on an AI-generated recommendation in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 25, 2025

During a late 2024 survey among adults in the United States, approximately ** percent reported having many times made purchases based on personalized recommendations generated by artificial intelligence (AI). Another ** percent said they did it a few times, while ** percent stated that they were not sure because they might have shopped based on recommendations they did not know were AI-generated.

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