According to the 2024 survey conducted in the United States, increasing customer margin/lifetime value was the main reason to offer loyalty programs for over **** of the surveyed professionals. The respondents were also interested in increasing customer retention and improving brand relationships.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
EY. (June 3, 2025). Most important reasons for brands to offer a loyalty program according to professionals in the United States as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1610006/main-reasons-for-brands-to-offer-a-loyalty-program-usa/
EY. "Most important reasons for brands to offer a loyalty program according to professionals in the United States as of October 2024." Chart. June 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1610006/main-reasons-for-brands-to-offer-a-loyalty-program-usa/
EY. (2025). Most important reasons for brands to offer a loyalty program according to professionals in the United States as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1610006/main-reasons-for-brands-to-offer-a-loyalty-program-usa/
EY. "Most Important Reasons for Brands to Offer a Loyalty Program According to Professionals in The United States as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jun 2025, /statistics/1610006/main-reasons-for-brands-to-offer-a-loyalty-program-usa/
EY, Most important reasons for brands to offer a loyalty program according to professionals in the United States as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1610006/main-reasons-for-brands-to-offer-a-loyalty-program-usa/ (last visited July 25, 2026)
Most important reasons for brands to offer a loyalty program according to professionals in the United States as of October 2024 [Graph], EY, June 3, 2025. [Online]. Available: /statistics/1610006/main-reasons-for-brands-to-offer-a-loyalty-program-usa/
