Share of marketers reallocating funds from other channels to social media and influencers in the United States, the United Kingdom, and Australia as of June 2025
Characteristic
Allocating funds to organic social
Allocating funds to paid social
Allocating funds to influencers
No plans to reallocate funds
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According to a 2025 survey conducted among senior marketing professionals in the United States, United Kingdom, and Australia, ** percent of respondents were reallocating funds from TV ads to social media, with ** percent being allocated towards organic social. Another 26 percent are allocating funds from out-of-home ads to influencers.Â
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Sprout Social. (August 11, 2025). Share of marketers reallocating funds from other channels to social media and influencers in the United States, the United Kingdom, and Australia as of June 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1622401/marketers-budget-reallocation-social-media/
Sprout Social. "Share of marketers reallocating funds from other channels to social media and influencers in the United States, the United Kingdom, and Australia as of June 2025." Chart. August 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1622401/marketers-budget-reallocation-social-media/
Sprout Social. (2025). Share of marketers reallocating funds from other channels to social media and influencers in the United States, the United Kingdom, and Australia as of June 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1622401/marketers-budget-reallocation-social-media/
Sprout Social. "Share of Marketers Reallocating Funds from Other Channels to Social Media and Influencers in The United States, The United Kingdom, and Australia as of June 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Aug 2025, /statistics/1622401/marketers-budget-reallocation-social-media/
Sprout Social, Share of marketers reallocating funds from other channels to social media and influencers in the United States, the United Kingdom, and Australia as of June 2025 ÌÇÐÄÆƽâ°æ, /statistics/1622401/marketers-budget-reallocation-social-media/ (last visited July 24, 2026)
Share of marketers reallocating funds from other channels to social media and influencers in the United States, the United Kingdom, and Australia as of June 2025 [Graph], Sprout Social, August 11, 2025. [Online]. Available: /statistics/1622401/marketers-budget-reallocation-social-media/
