Share of company's revenue spent on marketing according to business-to-business (B2B) chief marketing officers (CMOs) in the United States as of January 2026, by company type
Characteristic
Share of revenue
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During a 2026 survey among marketing leaders at for-profit companies in the United States, respondents from corporations offering business-to-business (B2B) services reported having allocated, on average, **** percent of their revenues to marketing activities. Among interviewees from companies selling B2B products, the average share stood at ±è±ð°ù³¦±ð²Ô³Ù.Ìý
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The CMO Survey. (March 20, 2026). Share of company's revenue spent on marketing according to business-to-business (B2B) chief marketing officers (CMOs) in the United States as of January 2026, by company type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1133234/company-revenue-share-marketing-b2b-usa/
The CMO Survey. "Share of company's revenue spent on marketing according to business-to-business (B2B) chief marketing officers (CMOs) in the United States as of January 2026, by company type." Chart. March 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1133234/company-revenue-share-marketing-b2b-usa/
The CMO Survey. (2026). Share of company's revenue spent on marketing according to business-to-business (B2B) chief marketing officers (CMOs) in the United States as of January 2026, by company type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1133234/company-revenue-share-marketing-b2b-usa/
The CMO Survey. "Share of Company's Revenue Spent on Marketing According to Business-to-business (B2b) Chief Marketing Officers (Cmos) in The United States as of January 2026, by Company Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2026, /statistics/1133234/company-revenue-share-marketing-b2b-usa/
The CMO Survey, Share of company's revenue spent on marketing according to business-to-business (B2B) chief marketing officers (CMOs) in the United States as of January 2026, by company type ÌÇÐÄÆƽâ°æ, /statistics/1133234/company-revenue-share-marketing-b2b-usa/ (last visited July 30, 2026)
Share of company's revenue spent on marketing according to business-to-business (B2B) chief marketing officers (CMOs) in the United States as of January 2026, by company type [Graph], The CMO Survey, March 20, 2026. [Online]. Available: /statistics/1133234/company-revenue-share-marketing-b2b-usa/
