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Leading direct mail targeting strategies used by marketing leaders in their campaigns in the United States and Canada as of February 2025

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Sources

Release date

March 2025

Region

Canada, United States

Survey time period

as of February 24, 2025

Number of respondents

200 respondents

Special properties

among marketing executives at a director level or above

Supplementary notes

The source does not specify the survey type or date; the date given is the release date.

Multiple answers were possible.

Citation formats

Direct mail targeting tactics most used by marketers in the U.S. & Canada 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 24, 2025

During a survey among marketing executives published in February 2025, approximately ** percent reported using geographic targeting as a direct mail targeting strategy. Interest-based targeting and demographic targeting followed, mentioned by ** and ** percent of respondents, respectively.

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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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