Leading challenges limiting full-funnel marketing success according to business-to-business (B2B) marketers in the United States and the United Kingdom as of July 2025
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During a July 2025 survey among senior-level business-to-business (B2B) marketing leaders in the United States and the United Kingdom, approximately ** percent of respondents included a limited visibility into funnel performance or attribution among challenges limiting the success of their full-funnel marketing efforts. Too much reliance on a few channels or tactics ranked second, chosen by ** percent of respondents.
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Ascend2. (November 18, 2025). Leading challenges limiting full-funnel marketing success according to business-to-business (B2B) marketers in the United States and the United Kingdom as of July 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1660917/top-challenges-full-funnel-b2b-marketing/
Ascend2. "Leading challenges limiting full-funnel marketing success according to business-to-business (B2B) marketers in the United States and the United Kingdom as of July 2025." Chart. November 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1660917/top-challenges-full-funnel-b2b-marketing/
Ascend2. (2025). Leading challenges limiting full-funnel marketing success according to business-to-business (B2B) marketers in the United States and the United Kingdom as of July 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1660917/top-challenges-full-funnel-b2b-marketing/
Ascend2. "Leading Challenges Limiting Full-funnel Marketing Success According to Business-to-business (B2b) Marketers in The United States and The United Kingdom as of July 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Nov 2025, /statistics/1660917/top-challenges-full-funnel-b2b-marketing/
Ascend2, Leading challenges limiting full-funnel marketing success according to business-to-business (B2B) marketers in the United States and the United Kingdom as of July 2025 ÌÇÐÄÆƽâ°æ, /statistics/1660917/top-challenges-full-funnel-b2b-marketing/ (last visited July 20, 2026)
Leading challenges limiting full-funnel marketing success according to business-to-business (B2B) marketers in the United States and the United Kingdom as of July 2025 [Graph], Ascend2, November 18, 2025. [Online]. Available: /statistics/1660917/top-challenges-full-funnel-b2b-marketing/
