among leaders of businesses with fewer than 500 full-time employees who are involved in making decisions that affect their entire business; must say at least physical goods online using platforms like ecommerce websites or online marketplaces
Method of interview
Online survey
Citation formats
Perceived level of challenge in marketing for SMBs in the U.S. 2024
During a 2024 survey, almost ** percent of responding leaders of small and medium-sized businesses (SMBs) from the United States who sold goods online said that marketing was either challenging or very challenging for them. On the other hand, *** in three perceived it as 'not very challenging' or 'not challenging at all.'
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Data Catalyst Institute. (March 31, 2025). Perceived level of challenge in marketing processes among small and medium-sized businesses (SMBs) in the United States as of October 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1620807/challenge-marketing-smbs-usa/
Data Catalyst Institute. "Perceived level of challenge in marketing processes among small and medium-sized businesses (SMBs) in the United States as of October 2024." Chart. March 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1620807/challenge-marketing-smbs-usa/
Data Catalyst Institute. (2025). Perceived level of challenge in marketing processes among small and medium-sized businesses (SMBs) in the United States as of October 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1620807/challenge-marketing-smbs-usa/
Data Catalyst Institute. "Perceived Level of Challenge in Marketing Processes among Small and Medium-sized Businesses (Smbs) in The United States as of October 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2025, /statistics/1620807/challenge-marketing-smbs-usa/
Data Catalyst Institute, Perceived level of challenge in marketing processes among small and medium-sized businesses (SMBs) in the United States as of October 2024 ÌÇÐÄÆƽâ°æ, /statistics/1620807/challenge-marketing-smbs-usa/ (last visited July 24, 2026)
Perceived level of challenge in marketing processes among small and medium-sized businesses (SMBs) in the United States as of October 2024 [Graph], Data Catalyst Institute, March 31, 2025. [Online]. Available: /statistics/1620807/challenge-marketing-smbs-usa/
